This is a team project that I made for the University of Mondragon also in my 3rd year. Compared to the Acris project, this one wasn’t intended to send a message. We had to create an urban vegetable garden kit. In other words, we had to create a kit which contained the basic things to build a vegetable garden in your balcony. We had to establish a user, the type of house that this user would live in, the objects that we thought any vegetable garden kit should have and the mood boards of the materials, textures and feelings that the buyer should feel when they bought our product.
We decided to include a goal in our product. New technologies have taken all of our time nowadays; kids spend more time taking care of their virtual farms than living these experiences in real life. So why not create a game where parents and kids can leave mobile and tablet applications aside and start a journey in horticulture? Apart from being able of building your own vegetable garden, we wanted to reunite the family. We wanted to create a product for families. For people who want to expend time together. People who want to learn and teach.
Once the product was created we had to establish a brand identity. We created a logo based on 4 factors: family, ecologic, didactic and fun.
We decided to include a goal in our product. New technologies have taken all of our time nowadays; kids spend more time taking care of their virtual farms than living these experiences in real life. So why not create a game where parents and kids can leave mobile and tablet applications aside and start a journey in horticulture? Apart from being able of building your own vegetable garden, we wanted to reunite the family. We wanted to create a product for families. For people who want to expend time together. People who want to learn and teach.
Once the product was created we had to establish a brand identity. We created a logo based on 4 factors: family, ecologic, didactic and fun.
